Leadership
Allen Williams
Chief Ranching Officer
A research scientist, rancher and one of the nations most trusted advisors and practitioners of grass feed beef production and finishing with proven achievement in grass finished cattle.
Russ Conser
Chief Executive Officer
A broadly skilled and proven Fortune 50 business and technology leader with deep experience in early-stage business innovation and strategies and making bold ideas real at scale.
Todd Churchill
Chief Financial Officer
A visionary rancher-entrepreneur, Founder and CEO of one of the first grassfed beef brands, CFO of the industry’s most successful mid-sized meat processor, and interim CFO to tech startups.
Bill Godfrey
Executive Vice President – Land
A driven entrepreneur and co-founder of the largest current US grassfed beef finishing business, with deep experience in and passion for finding and securing the best grazing land.
Advisory Board
Steve Apfelbaum
The Ecologist Professor
A pioneering ecologist helping communities and businesses design and implement practices that work with nature instead of fighting it.
Peter Byck
The Film Director
A master communicator about how what’s good for the environment can also begood for business and one of the earliest voices for the soil health story.
Fred Haberman
The Story Teller
Telling the stories of pioneers who are making a difference in the world to support positive social change and drive business growth.
Peter Malik
The Banker
A deeply experienced international banker committed to accelerating the shift to a greener, market economy where everyone prospers.
Rick Marriner
The Trader
A visionary business leader and commodities trader who knows how to create value no matter which way the wind is blowing.
Jason Rowntree
The Grazing Scientist
A forward thinking scientist pushing out the frontiers of our knowledge about how grazing animals interact with whole ecosystems.
Barry Sackett
The Agricultural Lawyer
A practical lawyer committed to enabling the transition of agriculture towards a more sustainable future.